Tuesday, 15 July 2014

NEGATIVE STEREOTYPES

© ACADEMIA ARALAR. Estella, Navarra


hello, this is the article for the 15th July

Negative stereotypes 'hurting teenage job prospects'

Students celebrating their A-Level results Many teenagers think they are too rarely portrayed positively in the media
More than two thirds of 14-17-year-olds believe negative portrayals of teenagers in the media are affecting their job prospects, a survey suggests.
About 80% of teenagers questioned also believed they were more engaged with social issues than their predecessors.
The think tank, Demos, which commissioned the survey, said the findings "shatter misconceptions of disengaged teenagers".
More than 1,000 14-17-year-olds from England and Northern Ireland took part.
Demos said false stereotyping of young people in the media and wider society was having a negative effect on both their self-esteem and employment opportunities.
'Yobs' and 'crime'
It said four in five teens felt they were unfairly represented in the media and, of these a vast majority - 85% - said this was affecting their chances of getting a job.
Demos said its survey tested "attitudes and perceptions" of teenagers. It did not investigate the views of employers.
It said it had also analysed six UK newspapers over the past 10 years and found that the words most commonly associated with "teenagers", "youth" and "young people" were "binge-drinking", "yobs" and "crime".
Tom DaleyYoung Olympians are an example of young people portrayed positively, says the Society of Editors
Last month, McKinsey management consultants reached a different conclusion, blaming high levels of youth unemployment across Europe on a skills shortage rather than a lack of jobs or any reluctance to employ young people.
It said 27% of employers had left "entry-level" jobs unfilled because they could not find people with the necessary skills.
The European commissioner for education and youth, Androulla Vassiliou, said there was a mismatch between what education systems were delivering and what employers needed.

Case study

Becky Brunskill
Becky Brunskill, 18, member of Youth Parliament for Liverpool, says:
"At the moment, teenagers feel like they're in the minority really. They are always the ones to get bad press. The young people out there are doing good things for the community, but there's always the stabbing, the hoodie or gun crime that's always on the news. But we're not all like that, it's only a few.
"We need to show businesses and the media that young people are passionate and want to get involved and make a change. There is always negative press. You see on the news, say five times out of the seven days that it's on there's a bad story about young people, so maybe they're a bit put off because maybe they think we'll bring trouble to their business. But we won't.
"Working for the National Citizen Service, the Youth Parliament and the British Youth Council, I'm a much more confident person and I want to go into a business and give them my skills that I've got."
In a recent opinion piece, City & Guilds Group chief executive Chris Jones gave a similar assessment, saying most employers believed young people did not understand what businesses were looking for.
Asked if youth unemployment was down to structural change in the labour market and a skills shortage rather than negative portrayals in the media, the author of the Demos report, Jonathan Birdwell, said: "Those are absolutely valid points and important factors to consider.
"But there is this perception that they [teenagers] are negatively portrayed. Those messages have an impact on how they perceive their job opportunities.
"The fact that these perceptions are so widespread among young people has to have an impact."
Bob Satchwell, executive director of the Society of Editors, said young people "should remember that news media generally reports bad news because bad news is the unusual stuff".
He said if teenagers looked at media coverage more widely they would see "a much more balanced picture" with prominent positive reporting of high-achieving young people including A-level students, Olympic athletes and footballers, as well as young soldiers who had served the UK abroad.
No political engagement
The Demos survey also asked teenagers about social issues and found that 80% of those asked believed they were more concerned with social issues than previous generations of young people.

Socially engaged teenagers

  • 87% believe social media is effective in driving change
  • 38% have signed a petition online
  • 29% have used Facebook or Twitter to raise awareness of a cause
  • 19% have donated money online
Source: Demos
In a parallel survey for Demos by SchoolZone, two thirds of UK teachers agreed that teenagers today were more socially engaged than their own generations had been.
But the survey suggested social engagement did not translate into direct political engagement.
Only 10% of teens questioned saw politicians as agents of positive change, while 60% said they saw charities and social enterprises in that way.
"Teenagers are motivated to make a difference in their community but the approach they take is radically different to previous generations," said Mr Birdwell.
In the survey, 87% of teenagers said social media was an effective way to give momentum to social issues.
Mr Birdwell said: "They do not rely on politicians and others to solve the world's problems, but instead roll up their sleeves and power up their laptop and smartphone to get things done through crowd-sourced collaboration.
"They value bottom-up social action over top-down politics, and social enterprise over government bureaucracy.
"The next generation could be the most active citizens we have seen in a generation."

6 comments:

  1. I have never thoght about this befor, but looking carefully it is true that most of the news concerning teenangers are not exactly good news. However, it dose not sourprise me. We are speaking about news, something that has happened and is not usual. Nerally all the news are bad in a newspaper.

    Nevertheless, I have no idea of how this fact affects teenanger. I thought they did not care about what was saying about them, in fact, i couldn´t have imagine their jobs could be affected.

    But I won´t say that avoding those news is the best solution. Teenanger should be teach not to take those news in that way.

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  2. It is also a impressive new for me because I had never though about it. It is true that teenagers aren´t portrayed in a positive way. Most of the news of young people are about binge drinkings and stuff. From my point of view more positive news about teenagers such as good marks, volunteer jobs... should be published.

    I do not think that it can affects when we are looking for a job because normally when you are able to work you are older and more responsible. However, that should be asked to employers.

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  3. I have never realised about this before. It is true that the only things which appear in media about teenagers are bad actions, they never say that a teenager has got a job because he/she was really good at that (an example).

    It can be a reason of why directors of factories, offices,... do not give job to young people.

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  4. It is new for me to read something like this about the preassure the media can make in young people. I have never been in the situation of needing to get a job so that could be the reason.

    It is true that not all the teenagers are the same but when a bad new is published in the newspaper their are taken in the same group. They only inform us about the bad stuff just because it is different but in my opinion it is more important to tell about their sport or school gains.

    The media should have more careful in what they publish if later that is going to affect in their professional life.

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  5. It is true that normally when a young people new is published, it isn´t a good notice. When you hear the words 'young people' you relate with yobs, bigedrinking, etc. This is something very widespread in the society. I have never thought in the fact that this could affect when you start working, but when a young person want to enter a job at the same time as an adult person, the company usually trust more on the adult one.
    In my opinion, they don´t have to stop publishing this notices, but they have to publish the good things aswell, like with everyone else, because not all young people are similar.

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  6. This is a clear case of generalization. Employers believe in what they hear so they think all the young people are yobs and irresponsible so when a teenager asks for a job in their company that's what they first think. For me the age is just a number, the studies a person has made are more important.

    This is the first time I think about this and I didn't know the impact of the media was that big. The media should realise about this and publish more news about the achievements some teens have made. Like the teenager I am, I don't want to see myself in that kind of situation.

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